George's career was built across both North America and Asia. With more than two decades of experience in advertising agencies and start-ups, he has worked across a breadth of categories, including footwear, fin-tech, automotive, telecom, entertainment, consumer packaged goods, youth, and conservation. 

 

He led agencies in Ho Chi Minh City, Toronto, and New York before establishing the youth marketing initiative, Untapped. He is also  Fighting Pretty's Board President, an organization dedicated to emotional support for women fighting cancer, and advises the Ho Chi Minh City Peace and Development Foundation (HPDF).

George lives in Brooklyn with his family and can often be found trying to convince his dog to go for just one more walk.